Privacy Policy

Date Last Updated: February 13, 2020

I. Introduction

This privacy policy (“Privacy Policy” or “Policy”) applies to the operations of GoMentum (GoMentum Station) an affiliate of the American Automobile Association of Northern California, Nevada & Utah, AAA Arizona, Inc. For the purposes of this Privacy Policy, GoMentum is referred to as the “Company,” or “we,” “our,” or “us”.

This Privacy Policy describes how we will collect, use, and share your Personal Information if you are a customer, user, visitor of our premises or our website (collectively, “Users”), including information related to your use of our website (“”), and your online and offline communications with us by email, over the telephone, or by other means.

Personal Information” should be read to mean: Users’ (1) first and last names, (2) home or other physical addresses, including street name and name of a city or town (3)e-mail addresses, (4) social security numbers, (5) any other identifier permitting the physical or online contacting of a specific individual. For purposes of this Privacy Policy, Personal Information does not include publicly available information from government records, or de-identified or aggregated information.

In some cases, and as described in this Privacy Policy, we may collect, access or receive Personal Information about you from third-party sources, including cases in which we act as their service providers. In that case, the privacy policy or policies of the third party sources may also apply to your Personal Information and such third parties may be the responsible party for addressing your requests in connection with your Consumer Privacy Rights.

II. Consent

In order to provide you with our products and services (collectively, the “Services”), we collect certain information from you and your devices. By using the Sites or Services or otherwise engaging with us in any manner, you are consenting to the collection, use, and disclosure of your information in accordance with this Privacy Policy.

III. Personal Information We Collect and How We Collect, Use and Share that Information

A. Summary

We may collect Personal Information from you directly and by using third-party sources in different ways and for different purposes, as described further below.

B. Information Collected Directly From You

a. Information You Provide to Us
We collect from you directly Personal Information in a number of ways. When you use the Site, we collect from you certain Personal Information you provide to us, such as when you fill out forms, or request more information. We also collect from you certain Personal Information you provide to us offline, such as when you provide information to one of our employees over the phone or in person.

b. Information Collected from Your Browser or Device
When you visit the Site, we automatically gather and store certain information about your visit from your browser or device, such as IP address, geographic information, referral sources, WiFi information, browser type and version, operating system, browser language, and other information relating to your usage of the Sites (“Site Data”). We may collect this information through the use of browser information, log files, web beacons, action tags, unique advertising identifiers, application program interfaces, and other methods..

c. Information Collected Through Cookies
Cookies are small files stored on your device by a website. When you visit the Site, we use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them) to make your experience on our Site more personal and interactive. For more information regarding cookies, please visit our Cookie Statement. By continuing to use the Sites, you consent to our use of cookies as explained in this Privacy Policy and our Cookie Statement.
Please note that Google and other third parties (including, for example, third parties vendors and service providers that we use in connection with providing you services, advertising networks and providers of external services like web traffic analysis services) may also use cookies as a result of you visiting other websites, over which we have no control.

C. Information Collected from Third Parties
In addition to Personal Information that you provide directly to us, we may also collect information about you from third-party sources. When you visit the Site or use the Services, there may be third parties with whom we conduct business, including any third-party vendors or service providers that may be collecting your information and sharing it with us.

You may also affirmatively authorize or direct third parties to provide us with information, such as through third-party software development kits (“SDKs”), “action tags,” pixel tags, among others. Pixel tags (also called beacons or pixels), which are small blocks of code installed on (or called by) a webpage, app, or advertisement that can retrieve certain information about your device and browser. We may use action tags, which are placed in advertisements that are served on our behalf on the Sites and third-party sites to track interaction, on our Sites and our emails. Some of our applications may incorporate SDKs.
We may also collect information about you from our affiliates.

More information regarding those third parties may be found on our Cookie Statement and our About Online Advertising disclosures.

IV. How We Use the Information We Collect

We may use your Personal Information (including the categories of Personal Information described above) and Site Data (collectively, the “Collected Information”) for the following purposes:

A. Providing You with Services
We may use your Collected Information to provide you with various services, such as: , (2) facilitating reservations, billing, account management, account maintenance (3) allowing you to utilize features within the Sites by granting us access to certain information on your device (such as geo-location) when you request certain Services.

B. Other Uses in Agreements
We may also use your Collected Information for the specific uses identified in any agreements you may have with us.

C. Contacting You and Sending You Materials
We may use your Collected Information to contact you and to respond to your requests. We may also use your Collected Information to communicate with you as needed, including through e-mail, text messages or other means, for communications relating to, among others: (a) changes to our locations, (b) providing and improving our customer service, and (c) administrative information (e.g., information relating to changes to our terms, conditions, and policies). We may also use your Collected Information to maintain and improve our Services, by, for example, sending e-mails to solicit your feedback.

Please note that if you are accessing our Site and provide your e-mail address to us, you can unsubscribe from receiving further promotional-mails any time as indicated in each promotional email. Additionally, if you provide your telephone number, we may use it to initiate an automated or live telephone call from us or a third party.

D. Marketing
We may, to the extent permitted by law, use your Collected Information to provide you with offers, marketing, and promotional materials on our behalf, or on behalf of the AAA Companies and their and our subsidiaries, partners, or other third parties. For purposes of this Privacy Policy, “AAA Companies” means: (1) the American Automobile Association, Inc.; (2) any entity with “AAA” or “American Automobile Association” in its name or brand, including each AAA auto club; and (3) any entity affiliated with any of the foregoing, including subsidiaries (e.g. A3 Smart Home LP, A3 Labs LLC, A3 Mobility LLC, and A3 P2P LLC) and holding companies (e.g., AAA Club Partners, Inc.).

Should you no longer to wish to receive these marketing or promotional communications, you may opt out as described in Section VII (Opt-Out from Marketing) below.

E. Conducting and Growing Our Business
We may use your Collected Information to conduct our business, such as conducting data analysis, performing audits, controlling risk, detecting and preventing fraud, and complying with laws, regulations and other legal processes and law enforcement requirements related to our business and obligations.

We may also use your Collected Information to develop new products and services, maintain existing Services, identify usage trends, determine the effectiveness of our promotions campaigns, and operate and expand our business activities. We may also use aggregated and deidentified data, which does not identify you individually, for our business purposes, which may include offering products or services, research, marketing or analyzing market trends, and other purposes consistent with applicable laws. We may use your Collected Information to personalize your experience on the Sites and to improve the security, design, and functionality of our Sites.

F. Site Data
We may use the Site Data to improve the Site and to help us understand how users are using the Site. This information is also collected for statistical analysis, to improve the utility of the Sites, and for other purposes described in this Privacy Policy.

G. Other Purposes
We may use your information for other purposes specifically disclosed to you at the time we request your information. By providing your information, you consent to all disclosed uses.

H. Security Purposes
We may use your Collected Information to detect security incidents, protect against malicious, deceptive, or illegal activity, and prosecute those responsible for that activity.
We may also use your Collected Information to debug to identify and repair errors that impair existing intended functionality.

V. Sharing of Collected Information

We may share your Collected Information with third parties for the following purposes:

A. AAA Companies and Subsidiaries, and Company Affiliates
We may share your Collected Information with AAA Companies, our subsidiaries, and affiliates for the business purposes described in this Privacy Policy.

B. Service Providers
We may share your Collected Information with service providers that are providing services to us and acting on our behalf, such as consultants, professional advisers, data analytics providers, and other service providers. Such services being provided by the service providers include: (i) the provision, operation, maintenance, administration, promotion, improvement, and oversight of the Services, and the Sites; (ii) the provision of advertising services; and (iii) the fulfillment of your requests for information or Services.

C. Other Third Parties
We may share your Collected Information with certain other third parties in the following circumstances:

  • If you direct us to share your Collected Information with a certain third party;
  • If you authorize us to share your Collected Information with a certain third party as part of our provision of Services to you;
  • If you authorize us to share your Collected Information with a certain third party as part of fulfilling your request for other services;
  • To comply with laws and regulations (including to fulfill our regulatory obligations relating to our business), respond to legal processes (for example, a court order, search warrant, or subpoena) or requests from law enforcement authorities, or otherwise required by law;
  • If we believe the Sites and/or the Services are being or have been used in violation of our Terms and Conditions, other agreements with you, applicable law or otherwise in the commission of a crime;
  • If we have a good faith belief that there is an emergency that poses a threat to the safety of you or another person;
  • If necessary to protect our rights, safety, security, or property or those of third parties, including to enforce our rights against unauthorized access or attempted unauthorized access to our information technology assets or against other inappropriate use of our Sites;
  • To prevent or investigate fraud, security, or technical issues or otherwise manage risks;
  • To report to credit bureaus if applicable; or,
  • To share or transfer your Collected Information for a business deal, such as a proposed or consummated sale, acquisition, transfer, merger, or consolidation of all or part of our organization.

VI. Data Retention

We may retain your information for the period necessary to fulfill the purposes outlined in this Privacy Policy, including for regulatory, audit or record-keeping purposes.

When your Personal Information is disposed of, we will dispose of your information in a manner that is consistent with this Privacy Policy and applicable legal requirements.

VII. Opt‐Out from Marketing

A. Promotional Communications and Magazine Subscriptions

You may receive transactional communications from us, such as communications regarding the Site or our Services. You may also receive promotional communications from us, such as communications regarding marketing, promotions, and/or other related topics. To contact you, we may use the information you provide to us, including your email, address, fax, or phone number. You may, at any time, unsubscribe from receiving future promotional communications from us by: (1) following the instructions within the promotional communication you received from us, (2) contacting Member Support using the contact information displayed in Section XII (How to Contact Us).

All requests to receive no longer any promotional communications will be processed in a timely manner. After your request has been processed, you will no longer receive the promotional communications that you opted out from, but you may continue to receive materials while we process your request to unsubscribe. Please note, even if you unsubscribe as described in this Section VII (Opt-Out from Marketing), you may continue to receive transactional communications from us your use of the Services and Sites, and other important notices.

VIII. Tracking; Third Party Analytics Provider

A. “Do Not Track” Disclosure
Certain web browsers may provide a do-not-track (“DNT”) option. You may be able to ask your browser to inform websites that you not wish your activities to be tracked, either with cookies or other persistent identifiers, commonly called “DNT signals.” At this time, we do not honor do-not-track signals; however, we provide you with the option to opt out from behavioral advertising. Please see our About Online Advertising page for more information.

B. Third Party Analytics Providers
We work with third party analytics service providers, including Google Analytics, Adobe Analytics, Optimzely, and Tealium (the “Analytics Providers”), to help us better understand how our users use the Sites. Specifically, we use Analytics Providers to learn more about the types of users that visit the Sites and how they use the Sites and to help us improve the Sites. To provide this service, Analytics Providers may collect certain information about you from your computer, including through the use of cookies. Such information may include information regarding your visit (such as the pages you visit and the length of your visit), information about your device (such as your IP address), how you got to the Website, and other information about you.

You can learn more about Google Analytics and how it collects and processes data (including how to control the information sent to Google) by visiting: You can opt-out of Google Analytics by using the Google Analytics opt-out browser add-on, available at

You can learn more about Adobe Analytics and how it collects and processes data (including how to control the information sent to Adobe) by visiting: You can opt-out of Adobe Analytics by visiting

You can learn more about Optimizely and how it collects and processes data (including how to control the information sent to Optimizely) by visiting: You can learn about how to opt-out of Optimizely by visiting:

You can learn more about Tealium and how it collects and processes data (including how to control the information sent to Tealium) by visiting: You can update your privacy preferences with Tealium by visiting:

IX. Links to Other Sites and Other Privacy Policies

The Site may contain third-party links, include third-party integrations, or offer a co-branded or third-party-branded service. Through these links, third-party integrations, and co-branded or third-party-branded services, you may be providing information (including Personal Information) directly to the third party, us, or both. You acknowledge and agree that we are not responsible for how those third parties collect, share, or use your information. Because we have no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy policies of every third-party service that you visit or use, including those third parties you interact with through our Site and Services.

X. Children’s Privacy

The Sites and the Services are not intended to target individuals under the age of 13 and we do not knowingly collect Personal Information directly from children under the age of 13. If we discover that we have received Personal Information directly from a child under the age of 13, we will delete that information. If you are a parent or guardian of a child under the age of 13 and believe we have collected Personal Information directly from your child, you may contact us using the information provided in Section XII (How to Contact Us) below to have that information deleted from our records.

XI. Protecting Your Personal Information

To protect your Personal Information from unauthorized access and use, we maintain reasonable security procedures and practices appropriate to the nature of the information you provide to us and the type of processing activities performed by us. However, please note that there is always some risk in transmitting information over the Internet. Because the Site is provided through the Internet, when you use the Site, your communications may be intercepted by others. For this reason, we cannot guarantee the security and privacy of transmissions via the Internet, and we will not be liable for any lack of security relating to the use of the Site by you. You agree that you will not hold us liable for any damages resulting from any loss of privacy or security occurring in connection with any communications over such networks.

XII. How to Contact Us

If you have any questions regarding this Privacy Policy or our privacy practices, or would like more information regarding how to exercise your rights pursuant Section VII (Opt-Out from Marketing) of this Privacy Policy, or would like to obtain a copy of this Privacy Policy in a different format, please contact us using one of the methods provided below:

By email to:

By mail to: American Automobile Association of Northern California, Nevada & Utah, Attn.: Privacy Requests, 1277 Treat Boulevard, Suite 1000, Walnut Creek, CA 94597

For Member Support services, please contact us at: 1 (800) 922-8228 or by email.

XIII. Updates to Privacy Policy

From time to time, we may update this Privacy Policy, including at least once annually. If we do, we will note near the top of this page the date that any changes are made and/or when they become effective. If the changes being made are material, we may alert you to the changes in a more prominent way. Your inaction or continued use of the Sites or Services, or your provision of Personal Information to us after any such notices, will tell us that you agree to these changes.